In a Forbes column, NIRS Executive Director Dan Doonan writes that there’s no arguing that Swift’s economic footprint is big and will only grow as her international tour continues and she releases re-records of her previous albums.

But there’s an economic juggernaut bigger than Swiftonomics that occurs every single day. It’s called Pensionomics, or the economic ripple effect of retirees spending their pension income. It’s not as glamorous, fun, and attention-grabbing as Swiftonomics, but pension spending has a reliable economic impact that supports economic growth and jobs in virtually every community across America.

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